Since commercials are supposed to be repeated, commercial songs oftentimes end up in their viewers’ heads whether they love them or hate them, simply by merit of repetition. Lauren Brewster and House of Vibe’s Moen commercial song “Water” has generated its fair share of discussion among users of various social media platforms, some of whom love the composition, and some of whom can’t stand it — but all of whom have doubtlessly heard the tune countless times.
In November of 2023, for example — a full two years after the Moen ad campaign debuted — @Sherhyse on X, formerly known as Twitter, shared, “I love that song by Lauren Brewster ‘Water’ from the Moën commercial! Found it after 6 months …” Meanwhile, @MisffitTiffany compared Brewster’s vocal style favorably to acclaimed R&B singer Jill Scott.
However, while many users on the X platform who have posted about the song had good things to say about it, it’s also the subject of a negative thread on a Reddit board for members to share their annoyance with ad campaigns. The fact that these users went out of their way to post about the song, however, at least indicates that it made a strong impression, even if they don’t ultimately enjoy Brewster and House of Vibe’s hard work.
