The long-anticipated “Super Follows” feature from Twitter that enables creators to sell subscriptions for access to exclusive content has been launched on September 1.
Initially announced in February, the feature allows users to subscribe to their favorite accounts in exchange for a monthly fee, gaining access to special content. For creators, Super Follows provide another monetization option across social platforms.
The goal of this new feature is to position Twitter as the preferred online platform for popular personalities and to increase the company’s revenue without relying on ads or promotions.
Eligible accounts can set the subscription price for Super Follows at $2.99, $4.99, or $9.99 per month, similar to a paid newsletter. They can then mark certain tweets for exclusive access by subscribers while continuing to reach their unpaid followers with regular tweets.
Paid subscribers will receive a special Super Follower badge, distinguishing them from unpaid followers. This badge will appear in replies, enhancing the interaction between the follower and the supported account. Accounts with Super Follows enabled will have a distinct button on their profile page to showcase the option.
Initially, Super Follows is available for iOS users in the US and Canada, with the global rollout expected in the coming weeks. The feature is currently only enabled on iOS for creators, with support for Android and desktop coming soon.
Users without the Super Follows feature can join the waitlist through the monetization tab in the Twitter app.
To be eligible, users need to have at least 10,000 followers, be at least 18 years old, have tweeted at least 25 times in the last 30 days, be based in the US, and comply with Twitter’s Super Follows policy.
Twitter will apply the standard 30% in-app purchase fees collected by Apple or Google to the Super Follow income. Twitter’s cut will be 3% of earnings up to the first $50,000 generated through Super Follows, providing a benefit to smaller accounts or creators using the feature to supplement their income. After reaching the $50,000 earnings mark, Twitter will take a 20% cut.
The Super Follows feature is not the first monetization experiment for Twitter. In May, Twitter introduced Tip Jar, allowing accounts to receive one-time payments through integration with the Cash App and other payment platforms. This test is limited to selected eligible accounts such as creators, journalists, experts, and nonprofits.
Recently, Twitter also launched Ticketed Spaces, a paid audio room feature. Users who applied for this feature in June will be able to charge anywhere from one dollar to $999 for ticketed access, with Twitter applying a similar fee structure as Super Follows.
