Emma Claiir, an Australian influencer and co-host of the podcast Simply Chaotic, has revealed that she killed animals during her childhood. This confession led to a backlash from her followers, resulting in several brands terminating their partnerships with her. Claiir has issued an apology for her past actions.
During a recent podcast episode, Emma Claiir openly confessed to having killed her own cat, stating:
“I murdered my pet…My sister had not spoken to me in months, and my mother was angry at me, and sure, I killed it. And, if you’re truly curious about me, I also murdered my best friend’s cat.”
Surprisingly, the influencer faced substantial criticism on social media. In response, she urged her fans to “chill” as the event took place “21 years ago.” Claiir further defended herself, emphasizing that she has been a responsible pet owner since then, caring for her current cat, Fred. She stated in an Instagram story:
“It’s some light comedy in a get to know us episode, and if you can’t handle that, simply chaotic isn’t for you… Simply chaotic is a place for all the hot messes out there to be themselves without fear of being judged. Sorry not sorry for having a giggle about it.”
Introducing Emma Claiir
Emma Claiir, a 28-year-old influencer based in Sydney, predominantly shares lifestyle and motherhood content on her social media. With 107K followers on Instagram, she regularly updates her audience about her life. She co-founded the Simply Chaotic podcast with Kristy Jean. Following the widespread backlash over her cat-related revelation, several major brands discontinued their partnerships with her. MCoBeauty, a cosmetics brand, announced on their Instagram that they would no longer work with Emma in the future, emphasizing their zero-tolerance policy towards animal cruelty.
Another fashion brand, Princess Polly, also terminated its collaboration with Claiir, citing a strict stance against animal abuse. Lust Minerals was among the other companies that severed ties with the influencer.
Evidently, Claiir’s online popularity suffered as numerous netizens condemned her actions. In response to the backlash, she took to Instagram to apologize, expressing remorse for her past behavior and assuring her fans of her love for all living beings. She explained:
“I am a person who loves all living things and has been the most amazing cat mum to multiple cats and dogs. I am now a loving mother to a little son and have obviously matured from that young 9-year-old. I apologize once again to anyone who has been affected.”
